Si ofrece una gran experiencia, los clientes comprarán y generalmente volverán. Pero una gran experiencia para el cliente no es algo estático;
debe adaptarse a medida que
la tecnología y las tendencias
evolucionan. Hay que hacer cambios de manera frecuente y meditada. Sin embargo, esta adaptación no es fácil, especialmente si su plataforma de e commerce no está lista.
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