Accelerating Transformation for a Post-Covid-19 World

The phrase 'digital transformation' often evokes skepticism. Despite (or perhaps
in spite of) the fact that it has been in common parlance for over 10 years,
digital transformation strategies can be interpreted as vague, and are easily
misunderstood. It's no wonder that 26% of the executives surveyed by Harvard
Business Review Analytic Services report that one of their biggest organizational
challenges is the lack of a clearly defined digital transformation strategy.
Yet in this year's survey—the third annual one by Harvard Business Review Analytic
Services—an astounding 95% of executives report an increased importance of
a digital transformation strategy within their industry—the highest percentage
recorded to date. What could explain the increase?